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Original-Research: EasyMotionSkin Tec AG - from GBC AG

Classification of GBC AG to EasyMotionSkin Tec AG

Company Name: EasyMotionSkin Tec AG

ISIN: LI1147158318

Reason for the research: Management Interview

Recommendation: Management Interview

Last rating change:

Analyst: Matthias Greiffenberger, Marcel Schaffer

In the Interview: Christian Keck, President of the Board and CEO of

EasyMotionSkin

 

GBC AG: Could you please provide a brief introduction to EasyMotionSkin Tec

AG? What are the main goals and core competencies of your company, and how

do you differentiate yourselves from your competitors?

 

EasyMotionSkin Tec AG, with its established fitness brands EasyMotionSkin,

milon, and FIVE, offers innovative training systems that support people

worldwide in leading healthier, fitter lives. By leveraging digitalization

and developing new product innovations, EasyMotionSkin bridges the gap from

an innovative fitness system manufacturer to a forward-thinking tech

company in the international health and lifestyle industry.

 

By combining B2B, B2C, and B2B2C offers, EasyMotionSkin becomes a Connected

Customer Concept, acting as a partner that connects both commercial

providers and end customers. The addition of relevant content and

programming creates a new dimension of service, offering noticeable added

value for users in all categories.

 

GBC AG: How does the recently announced partnership with EASYFITNESS fit

into the long-term strategy of EasyMotionSkin Tec AG?

 

The extensive partnership with EASYFITNESS, one of Germany's leading

fitness chains, supports our strategic expansion and strengthens our

position in the fitness market, aligning perfectly with our long-term

strategy. The cooperation aims to make training in the respective studios

as convenient and innovative as possible, allowing customers to apply this

knowledge outside the club throughout the week. The goal is to make it

easier to meet the WHO's recommendations of at least seven physical

training sessions per week and to sustainably promote health and exercise.

In the first phase, selected EASYFITNESS studios will be equipped with our

specially developed dry suits. In the second phase, the partnership will

extend to include home trainer equipment from EasyMotionSkin. Besides

studio equipment, EASYFITNESS plans to offer its members the home trainer

option from EasyMotionSkin as an additional training option for an extra

fee.

 

GBC AG: How does the partnership with Hansefit support EasyMotionSkin's

vision of integrating innovative training solutions into the corporate

fitness market, and what special offers do you provide to Hansefit members?

 

Hansefit is a leading provider of corporate fitness solutions, enabling

companies to give their employees access to a broad network of fitness and

health facilities. This partnership strengthens the EasyMotionSkin Group's

position in the fitness, healthcare, and corporate health markets. Hansefit

expands its offerings with innovative training solutions from milon, FIVE,

and EasyMotionSkin, tailored to meet the individual needs of employees.

Additionally, Hansefit customers receive exclusive offers from the

EasyMotionSkin Group and innovative concepts to support corporate health

promotion. Hansefit benefits from potentially new members in the Hansefit

sports network through this partnership. Furthermore, new joint projects in

the digital field are planned.

 

GBC AG: How does the strategic partnership with Urban Sports Club

contribute to achieving EasyMotionSkin's corporate goals, and what specific

benefits do you expect for both companies from this collaboration? How does

EasyMotionSkin manage relationships with large partner networks like Urban

Sports Club to effectively leverage synergies?

 

We are excited about the strategic cooperation with Europe's largest sports

aggregator, Urban Sports. This partnership opens up new markets for us. For

Urban Sports Club operators, EasyMotionSkin offers attractive special

deals. Urban Sports Club expands its portfolio with innovative training

solutions tailored to the individual requirements of its members. Urban

Sports Club benefits from the EasyMotionSkin Group's expertise in

innovative fitness solutions and wellbeing. Urban Sports Club offers a

flexible sports and wellness membership throughout Europe, allowing members

to create their individual training plans from over 50 sports and discover

new activities they are passionate about. Lastly, we share a common vision:

helping people lead a more active and healthier lifestyle.

 

GBC AG: Can you elaborate on how the collaboration with ACISO helps

integrate EasyMotionSkin's EMS offerings into fitness studios, and what

long-term goals do you pursue with this cooperation?

 

We are intensifying our collaboration with the consulting company ACISO,

which specializes in fitness and health. The goal is to enable the

integration of attractive EMS offerings into the service spectrum of

fitness studios alongside on-site training. ACISO fitness studios will soon

receive a tailored offering from EasyMotionSkin. This allows fitness studio

members to train easily, quickly, and efficiently at home, regardless of

studio visits. The compact EMS training device from EasyMotionSkin, for

example, can also be used while traveling or in daily work life. This way,

training is independent of club visits and can be perfectly adapted to

individual needs and requirements. With this holistic training approach,

on-site training, tracking with wearables in everyday life, and highly

efficient EMS training merge into a 'Connected Customer Concept.' The

fitness studio member is continuously involved in advisory and support

services and can simultaneously use innovative technologies like the EMS

suit. The partnership allows the use of EMS services either as a membership

or in a health subscription with optimized service modules bookable through

the fitness center. During EMS training, all major muscle groups and deeper

muscles are stimulated simultaneously using electrical impulses, making the

training particularly effective. ACISO has an extensive network in the

fitness and health industry. The company currently oversees 690 studios,

has 150 franchise partners under the INJOY and FT-CLUB brands, and operates

seven premium fitness clubs with 28,000 members.

 

Fitness studios can thus offer their members an even better fitness

experience. With our high-tech products that enhance wellbeing and support

training, we aim to create a comprehensive offering with ACISO's expertise,

going beyond the usual training in a fitness studio. This 360-degree

approach to training anywhere and anytime not only increases the members'

health activities but also leads to a close bond with the studio.

GBC AG: What types of strategic partnerships does EasyMotionSkin plan to

develop in the future, and how do you select potential partners?

 

The health industry of the future needs innovation, system relevance,

structured implementation possibilities, and know-how transfer at all

levels. The development is moving away from a 'simple' studio membership to

a health budget or health subscription with optimized service modules for

the different lifestyle demands of individuals. We prefer partnerships that

utilize synergies in the customer offering, increase market visibility,

and, most importantly, share our vision of enabling people worldwide to

lead healthier and fitter lives.

 

GBC AG: Thank you very much for the interview.

You can download the research here:

http://www.more-ir.de/d/29817.pdf

Contact for questions

GBC AG

Halderstraße 27

86150 Augsburg

0821 / 241133 0

research@gbc-ag.de

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Date (time) of completion: 17.05.2024 (3:30 p.m.)

Date (time) of first distribution: 21.05.2024 (10:00 a.m.)

-------------------transmitted by EQS Group AG.-------------------

The issuer is solely responsible for the content of this research.

The result of this research does not constitute investment advice

or an invitation to conclude certain stock exchange transactions.

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