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Original-Research: CLIQ Digital AG - von NuWays AG

Einstufung von NuWays AG zu CLIQ Digital AG

Unternehmen: CLIQ Digital AG

ISIN: DE000A35JS40

Anlass der Studie: Update

Empfehlung: BUY

seit: 24.11.2023

Kursziel: EUR 78,30

Kursziel auf Sicht von: 12 Monaten

Letzte Ratingänderung:

Analyst: Marie-Thérèse Grübner

Analyst teach-in highlights data-driven content distribution

On Friday, November 17th, CLIQ hosted its first ever analyst teach-in, a

welcome step in increasing transparency. Here are our key takeaways:

Savvy performance marketing as USP. While CLIQ offers streaming content, it

is anything but a mere streaming platform; its main competitive edge lies

in its performance marketing expertise. Aided by proprietary business

intelligence and predictive analysis, the company places ad banners on

numerous marketing URLs, thereby boosting conversions and traffic on its

own landing pages.

Investments in quality content. To increase platform desirability and

customer retention, the company continues to improve its content catalogue

across all verticals with tailored movies, series, sports, audiobooks,

music, and gaming. Particularly CLIQ's entry into cloud gaming capitalizes

on the rapidly advancing market, which is expected to grow by 46% CAGR

until 2030, according to Statista. Instead of owning

the content outright, the company licenses finished content from well-known

partners on either a fixed, revenue-linked, or pay-per-use basis (e.g. 90%

of CLIQ's licensing agreements are based on a fixed licensing fee). While

this will enable CLIQ to operate a flexible and asset-light business model,

higher content quality will result in higher licensing fees, presently

captured in our estimates.

Sales target of EUR 500m by 2025 confirmed. Three drivers should contribute

to EUR 500m in sales by 2025: (1) The quality of the membership base is

continuously improving with LTV at EUR 89.01 as of Q3 (+1.7% qoq; +24% yoy)

due to selling bundled content as opposed to single content, which

strengthens customer loyalty, (2) geographic expansion (e.g. Latin

America), and (3) exploring B2B partnerships and resuming

affiliate marketing with trusted partners to position CLIQ as a unique D2C

brand.

Outlook. FY 23e guidance of sales > EUR 345m, EBITDA > EUR 50m and marketing

spend > EUR 120m is maintained. Although sales developed slightly below

expectations due to muted consumer sentiment, management maintains the

EBITDA guidance and margins should remain at the levels of 9M, in our view.

Importantly, CLIQ's debt-free balance sheet, strong FCF (EUR 15m as of 9M)

and net cash position of EUR 12m should support its 40% payout ratio and

strong 10% dividend yield, going forward.

CLIQ remains a BUY with an unchanged PT of EUR 78.30 based on FCFY 23e & 24e.

Die vollständige Analyse können Sie hier downloaden:

http://www.more-ir.de/d/28401.pdf

Die Analyse oder weiterführende Informationen zu dieser können Sie hier downloaden

www.nuways-ag.com/research.

Kontakt für Rückfragen

NuWays AG - Equity Research

Web: www.nuways-ag.com

Email: research@nuways-ag.com

LinkedIn: https://www.linkedin.com/company/nuwaysag

Adresse: Mittelweg 16-17, 20148 Hamburg, Germany

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Diese Meldung ist keine Anlageberatung oder Aufforderung zum Abschluss bestimmter Börsengeschäfte.

Offenlegung möglicher Interessenskonflikte nach § 85 WpHG beim oben analysierten Unternehmen befinden sich in der vollständigen Analyse.

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-------------------übermittelt durch die EQS Group AG.-------------------

Für den Inhalt der Mitteilung bzw. Research ist alleine der Herausgeber bzw.

Ersteller der Studie verantwortlich. Diese Meldung ist keine Anlageberatung

oder Aufforderung zum Abschluss bestimmter Börsengeschäfte.

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