Nio für normale Kommunikation WKN: A2N4PB ISIN: US62914V1061 Kürzel: NIO Forum: Aktien User: Mihael
NIO ES6 GEN2 RECEIVED 90 PRE-ORDERS PER STORE IN THE FIRST 72 HOURS IN CHINA On May 24, Nio launched its second generation ES6 SUV, and the deliveries started in the evening of the same day. Chinese consumer behavior research agency 车fans (CarFans in English) published a report about customer behavior in Nio stores in the first 72 hours after the launch of ES6, which is between May 24 – 27. https://carnewschina.com/2023/05/29/nio-es6-gen2-received-90-pre-orders-per-store-in-the-first-72-hours-in-china/?fbclid=IwAR3elGeF5DL6jUrsb7koktMLc-dNX5pAD6DoEgg6jahPu3prBteEW6Q6JZU The report revealed that 60 – 70% of customers entered Nio stores to see ES6. Each store in China received 90 pre-orders of ES6 on average, including 20 confirmed orders with a downpayment. EDITOR’S COMMENT Nio ES6 is being offered in about 330 stores around China, meaning there were 29,700 pre-orders in 72 hours. Still, keep in mind these are just pre-orders for a refundable deposit. The confirmed orders give us a more reasonable number – 6,600 units in the first three days is not bad for a premium car. My guess would be most of the deliveries would take place next month, so don’t expect May numbers to be somehow explosive. However, June is a showdown for Nio as the retooling of F1 and F2 must be over, and they have to present a serious step up.
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